It is world-known that “what’s new” captures the eye.
On the other hand, “what’s old” has already done that!
So, in this case, the key to success is the use of already existing strategies that have assured success and refreshing them into the use of techniques also needs to be approached with caution, as it might be easily characterised as an imitation, a “copy paste” or even “lack of creativity”.
We always need to take a new look in the world around us to see how things are developing. Focus on finding new ideas and tricks to grab people’s attention by following the old classic ones.
It seems that setting up new trends, by following the existing trends is a key for a viral to stand up in the future.